01How the analysis works
The tool estimates source SEO value and, when a target page and keyword are supplied, assesses its ranking opportunity. It does not automatically turn value into revenue: without observed outcomes supporting causal attribution, a precise ROI would be misleading.
03 · DEMONSTRATION EXAMPLEReal-world example
A company considers €450 for a relevant link. Source signals support a lower value and no conversion data can attribute future revenue.
- Investment
- €450
- Estimated SEO value
- €170–€280
- Financial ROI
- Not reliably estimable
VerdictNEGOTIATEMain reasonObservable value remains below cost and the data cannot support a financial promise.
06Frequently asked questions
Why is ROI not always quantified?
Because correlation between purchase and visibility does not prove revenue caused by the link. A cautious conclusion is better than an artificial percentage.
What would make it more reliable?
Position, traffic, conversion and margin histories before and after comparable purchases would improve calibration.
How do SEO value and ROI differ?
SEO value estimates the asset’s relevance. ROI requires credible attribution of financial gain to the investment.
Which costs should I enter?
Enter the total link cost, including publication and writing when they are part of the decision.
Is a target page required?
No, but its URL and keyword add economic-opportunity context to the source assessment.
Does a cautious result mean the link is bad?
No. It means the available evidence cannot justify a precise financial promise.